INDUSTRY:
BARBERSHOP
CLIENT:
UPSTORE
YEAR:
2024
EXPERIENCE:
LOGO | BRAND IDENTITY
UPSTORE
about.
UPSTORE barbershop decided to abandon the classic black brutal brand identity in favor of bright colors to emphasize its innovativeness and to stand out among its competitors in the barbershop industry.
challenge.
The challenge was to create a distinct visual identity by combining bright colors (purple and lettuce), keeping the style brutal and introducing merchandising elements to attract attention and create brand awareness.
