INDUSTRY:
FOOD DELIVERY
CLIENT:
UBER EATS
YEAR:
2023
EXPERIENCE:
PACKAGING DESIGN CONCEPT
UBER EATS
about.
Uber Eats is a popular online food delivery platform that offers a wide selection of dishes from various restaurants and cafes delivered right to customers' doors. The service allows users to conveniently browse, order, and receive food from their favorite establishments through the mobile app or website.
challenge.
Uber Eats is releasing a line of food under its own brand.
Packaging development is needed considering aesthetics, practicality, and brand recognition to enhance customers' impression of the received products and ensure safety during food transportation through the Uber Eats platform.
result.
I immersed myself in Uber Eats brand colors, opting for an energetic and daring approach. Employing graffiti-style fonts and a concise yet informative product description, alongside the brand logo, formed the foundation of the packaging design, resulting in a dynamic and captivating visual identity.
